Sr. Digital Designer, Carter’s

In close partnership with the Art Director, this role drives the design and execution of digital creative for Carter’s highest priority brand and product stories. Lead concept and design for major brand marketing stories across site, email, app, push, SMS, paid media, and emerging digital channels Translate campaign direction into cohesive, high-impact digital experiences that balance brand expression with performance goals Design and produce motion-driven content, including animated and video assets across digital channels Support the end-to-end design process—from concept through production—ensuring assets are accurate, scalable, and optimized for all formats Collaborate with cross-functional partners (marketing, channel teams, UX, etc.) to ensure work is customer-centered, intuitive, and aligned to strategy Ensure consistency and excellence across all digital touchpoints, maintaining and evolving Carter’s digital visual standardsContribute to and evolve digital design systems, templates and guidelines to support scalable storytellingPartner with Brand Art Director on photography and video capture to support digital-first content needs Stay current on design trends, motion techniques, tools, and emerging technologies to continuously elevate creative output Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. NOTE: This job description is not intended to be all-inclusive.