Position Title: Senior Graphic Designer
Reports To: Chief Marketing Officer
Department: Marketing
Exemption Status: Exempt
Position Purpose:
The Senior Graphics Designer is responsible for implementing the design, creative and delivery of marketing, sales, and training programs to support the growth and expansion of company products and services.
Essential Job Functions: Must be able to perform all the following duties and responsibilities with or without reasonable accommodation.
Coordinates the implementation of marketing programs for all customers (OEM, Dealer, Agents, and Consumer)Edits websites as needed collaborating with the IT team and other stakeholdersEnsure all sales and marketing collateral is current and updatedCollaborates with ordering of all sales material, marketing material and publishing materialsDesigns and implements email and social media campaignsAssists with video creation, animation, AI, and other digital productsAssist with the execution of key marketing materials, programs and logistics (i.e. development, printing, mailing and emailing of marketing materials)Work closely with the Marketing Manager, marketing team, other internal teams to create messaging and collateral materials related to new or updated product offerings; ensure messaging is consistent across various mediaAssist with writing, editing, reviewing and developing content for collateral, print, and sales presentationsPrimary person responsible for a central resource for refining and keeping all presentations and marketing collateralMaintains competitive files (literature, POS, warranty and registrations) and TEAMS product library filesDesign the preliminary registration and warranty drafts for new products and/or programs in coordination with the legal departmentCreate sales-ready tools, including market-facing presentation content to be used by salesEstablish and articulate project scope, strategy, and objectives to internal clients, production team, and key leadershipManage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution
Duties and Responsibilities:
Creative thinker; excellent communicatorIntuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe youAbility to work under pressure of deadlinesAbility to work independently and quickly, and as part of team to execute tasksManage time effectively, complete complex tasks, think and plan ahead, react with appropriate urgency to situations that require a quick turnaround, take effective action without having to know the total picture and project quickly with little to no guidancePossess and exhibit an exemplary level of integrity and discretion in handling confidential informationMaintain a strong focus on continuous process improvementComplete a high volume of tasks with minimal direction and be self-motivatedAbility to multi-task and stop/start projects on a regular basisBe highly organized, detail-oriented and be able to prioritize time sensitive assignmentsWork collaboratively in a team environment and build effective working relationships inside and outside of the groupLearn the organizational structure, team objectives, and adapt to company cultureParticipate in weekly meetings and huddles with the marketing teamPerform other duties that may reasonably be assigned
Nature of Supervision:
The incumbent is responsible for exercising discretion and independent judgment when performing job duties and must display a high degree of ethics, integrity, professionalism, and respect. Minimal guidance is provided on some, but not all, tasks to be performed. Independent decision-making is a daily responsibility.
Supervisory Responsibility:
This position does not have direct supervisory responsibility.
Education/Experience:
The minimum educational background of an applicant to this position is a high school diploma, bachelor’s degree preferred.
In addition, a qualified candidate will have:
Familiarity with a variety of the field’s concepts, practices and proceduresMinimum 5+ years of marketing or sales related professional graphic design/development experienceAbility to solve urgent and chronic problems, both individually and as part of a cross-functional teamStrong communication skills at all levels of the organizationProblem solving and time management skills.Ability to work in a team environment and engage peers and management.Strong organizational skillsExcellent written, analytical and research skillsAbility to handle multiple tasks while still producing quality resultsAdvanced level of desktop publishing computer skills working knowledge of drawing, page layout and photo manipulation/scanning programsAdvanced level of AI skills
Work Environment:
Most job responsibilities are performed while seated indoors with little exposure to hazards. Some flex hours may be required (must be able to work nights and weekends on a non-routine basis if called upon)
Contacts:
Interaction will occur with all levels of employees and management, outside vendors and contractors in the performance of the job duties as they relate to the Senior Graphics Designer. Interaction will generally entail the exchange and gathering of information and responding to questions and requests directed at the Director of Sales Operations.
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