Sr. Graphic Designer

Position: Job Opening For Sr. Graphic Designer AI ToolsYou should already be comfortable experimenting and creating with AI.Our workflow may include tools such as:ChatGPTClaudeCanva AIGemini / Nano BananaAdobe's AI capabilitiesEnvato / AI-powered creative assetsOther emerging generative creative toolsYou do NOT need to have prior experience with every tool listed above.Specific AI platforms are not mandatory.What IS important is that you are comfortable with AI-led creative workflows, prompting, experimentation and learning new tools quickly.We don't want someone who needs convincing to use AI.We want someone who naturally asks:"How can I use AI to create this better or faster?"Strong Manual Design Skills Are Still EssentialWhile our workflow is AI-first, you must be a strong graphic designer independently of AI.You should be able to identify and manually correct issues AI cannot solve effectively.Strong working proficiency expected inAdobe PhotoshopAdobe Illustrator Adobe Creative SuiteCanva / Canva ProFigma knowledge is an advantage.Basic familiarity with motion/video tools such as After Effects or Premiere Pro is an added advantage, but not mandatory.Your Design Fundamentals Need to Be StrongAI proficiency cannot compensate for weak visual judgement.You should have a strong understanding of:TypographyVisual hierarchyCompositionLayoutColourContrastSpacingAlignmentImage selectionImage manipulationBrandingVisual storytellingYou should be able to look at an AI-generated creative and immediately recognise:What's working? What's wrong? What needs to change?That judgement is extremely important to us.Performance Marketing ThinkingYou don't need to be a media buyer.But you do need to understand why your creative exists. You'll work closely with our Performance Marketing, Copy and Client Success teams and should gradually understand metrics such as:CTR | CPC | CPL | CVR | CAC | ROASYou’ll be expected to:Create multiple creative concepts and variations for testingExperiment with different hooks, layouts, visual approaches and CTAsUnderstand creative fatigueLearn from winning and losing creativesUse campaign feedback to improve subsequent iterationsUnderstand the difference between a creative that gets attention and one that actually drives actionWe're looking for someone who is curious about why one ad wins and another doesn't.Creative ThinkingWe don't want an execution-only designer.You should be able to:Understand a brief before starting executionTranslate copy into a compelling visual ideaThink of multiple visual directionsUse AI to rapidly explore those directionsResearch competitors and advertising trendsQuestion a weak visual approach and suggest a stronger oneAdapt your style across different clients and industriesAvoid making every client's creative look the sameBring ideas to the table rather than waiting for pixel-by-pixel instructionsSpeed + QualityWe’re an agency.That means multiple clients, multiple campaigns, iterations and deadlines.AI allows us to operate faster and we expect our designers to take advantage of that.You should be comfortable: Handling multiple brands simultaneouslySwitching between different visual identitiesProducing multiple creative directions efficientlyIterating quicklyResponding to performance feedbackIncorporating client/team feedbackMaintaining organised source filesDelivering on deadlines consistentlySpeed is important. Quality is non-negotiable.Senior Graphic Designer Performance Creative & AIRole & responsibilities Must-Have34 years of professional graphic design experienceStrong portfolio demonstrating digital/advertising workStrong proficiency in Photoshop and IllustratorExcellent understanding of design fundamentalsExperience designing for digital and social platformsAbility to independently interpret a creative briefExperience handling multiple brands/projectsStrong attention to detailComfortable working in a fast-moving environmentComfortable using AI as a core part of the creative processCuriosity and willingness to continuously experiment with new creative technologyStrongly PreferredPrevious experience in a performance marketing / digital advertising / creativeagencyExperience designing Meta AdsUnderstanding of performance creative and A/B testingExperience with lead-generation, webinar, coaching, education, D2C or similarcampaignsExperience creating AI-generated advertising visualsExperience working with high creative volumesBasic understanding of landing-page design