It is a hands-on role for a seasoned visual designer with a strong foundation in graphic design who now drives the look and feel of brand systems, websites, and digital campaigns. Key Responsibilities • Shape visual identity systems that work across web, social, and digital marketing channels. • Build and maintain digital design systems, style guides, and documentation to ensure consistent use across teams and platforms. • Contribute to pitches and new brand concepts with strong visual storytelling and systems thinking. • Portfolio that clearly highlights: • Paid social and digital campaign assets • UI/UX for web and responsive experiences • Digital marketing and brand systems work • Hands-on experience working with or experimenting with generative AI in the design process.
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