The scope of the proposed services will include, but are not limited to the following: • Meet with State staff to determine the scope of a project • Advise State on strategies to reach a particular audience • Determine the message the design should portray • Create images that identify a product or convey a message • Develop graphics for logos and websites • Select colors, images, text style, and layout • Present the design to State • Incorporate changes recommended by the State into the final design • Review designs for errors before printing or publishing them • Ensure that coding standards are met; optimizing the web architectures for navigability and accessibility • Utilize specialized graphic design software to prepare designs • Keep up to date with the latest software and computer technologies • Plan site design by clarifying goals; designing functionality • Develop site navigation by categorizing content; funneling traffic through content • Develop site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, audio enhancements, related site enhancements • Prepare site by installing and configuring server software; installing programming language using authoring and formatting tools; ensuring cross-platform compatibility; establishing links • Establish locatability by registering with search engines • Upgrades site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links • Protect site by designing and installing security precautions • Maintain site appearance by developing and enforcing content and display standards; editing submissions • Provide information by collecting, analyzing, and summarizing data and trends Expertise and/or relevant experience in the following areas are mandatory: • Bachelor's degree • Experience in software development or experience in graphic design (Adobe CS software suite: Illustrator, InDesign, Photoshop, Acrobat, HTML, etc.) • Experience effectively executing against brand guidelines and maintaining brand standards, including demonstrating considered layout, image composition, typography and color palette • Experience designing externally facing information and graphics in a visually appealing way • Thorough knowledge of current technology solutions for internet, handheld/mobile devices, personal computers, and networks Expertise and/or relevant experience in the following areas are desirable but not mandatory: • Experience with education and/or governmental institutions • Experience building user interfaces for websites and/or web applications • UX/UI Design competencies • Application of specialized skills within a government agency environment
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