Visual Media Specialist

Visual Media Specialist
Position Overview
Blackdog Builders, Inc. is seeking a creative, hands-on Visual Media Specialist with a strong graphic design background to lead the production of our visual marketing content. Graphic design is the core of this role, complemented by content capture and jobsite storytelling in support of multiple business units. This position reports to the Director of Marketing and works closely with the Content & Copy Coordinator, who manages the marketing calendar, copy, and publishing. This role is ideal for a designer who appreciates variety, is comfortable capturing content on jobsites and in retail/showroom environments, and can turn real-world moments into polished, on-brand assets.
Key Responsibilities
Graphic Design

Produce most day-to-day design assets needed across the marketing department, including:Social graphics and promotional variantsEmail graphics and header imageryBlog/portfolio visuals and before/after layoutsPrint collateral (flyers, postcards, jobsite mailers, signage, event materials)On-brand templates (Adobe Creative Suite as applicable) to improve speed and consistencySimple paid creative variants or design support as needed (often in partnership with vendors)Maintain a lightweight template system and asset library to support consistent, efficient executionContent Capture & Jobsite Storytelling
Capture short-form video and photo content on jobsites and in retail/showroom environments using a smartphone and/or camera
Create social-first assets (reels/shorts-style clips, story sequences, behind-the-scenes moments) that highlight craftsmanship, progress, details, and the people behind the work
Lightly edit captured content for clarity and polish (cropping, trimming, basic color/lighting adjustments, simple audio cleanup where needed)
Build repeatable capture systems (shot lists, monthly themes, checklists) to increase consistency and content volume
Coordinate with the Content & Copy Coordinator to meet calendar deadlines and deliver publish-ready assets
Photography & Asset Library Management
In partnership with the Director of Marketing, help identify projects to feature and coordinate professional photography shoots (scheduling, shot priorities, jobsite readiness, and internal communication)
Serve as the day-to-day point of contact for the external professional photographer as needed (logistics, timelines, asset delivery, usage needs)
For projects and needs that do not require professional photography, capture basic photos in-house and perform light editing (cropping, straightening, basic color/lighting adjustments) to produce usable on-brand imagery
Organize final photo deliverables (professional and in-house) into clean, labeled libraries for easy reuse across web, social, email, and portfolio content
Retail Promotions & Campaign Creative Support
Create creative assets for seasonal promotions, vendor campaigns, showroom initiatives, and local events
Develop "promo toolkits" (graphics, short videos, photo sets, signage variants) that the Content & Copy Coordinator can deploy across channels
Support quick-turnaround creative needs while maintaining brand quality and consistency
Collaboration & Production Workflow
Translate creative briefs and brand guardrails from the Director of Marketing into finished deliverables
Deliver assets in publish-ready formats (sizes, versions, naming conventions) with clear organization for handoff
Provide content inputs to support written content development (project notes, quotes, key details, suggested headlines/captions)
Use performance feedback (what content performs best) to iterate and improve creative output over time
Cross-Team Support (Occasional)
- Provide occasional backup assistance for phones/lead intake/scheduling when coverage is unavailable (as needed)
Qualifications
2–5 years of experience in content creation, visual marketing, graphic design, or a related creative role (or an equivalent portfolio demonstrating strong ability)
Demonstrated ability to capture strong short-form content using a smartphone and/or camera, with basic editing skills for social-first formats
Ability to take basic in-house photos and perform light editing for marketing use
Proficiency with Adobe Creative Suite (required) and comfort producing polished, on-brand design assets
Comfort working on-location (jobsites/retail environments) and collaborating with a team
Proficiency with Microsoft Office for basic communication, planning, and file sharing
Preferred
Familiarity with HubSpot (helpful, not required)
Experience creating content in construction, design, home services, retail, or a similar "real-world" environment
Experience coordinating creative vendors (photographers/videographers) and managing asset delivery
Experience building template systems and repeatable content workflows
Familiarity with simple editing tools/workflows
Core Skills & Competencies
Strong visual storytelling instincts and attention to detail
Organized production habits, meets deadlines, manages files cleanly, communicates proactively
Able to move fast while maintaining quality; comfortable with feedback and iteration
Collaborative and dependable, works well with a Content & Copy Coordinator-driven calendar and Director-led creative direction
Self-motivated creator who enjoys both field capture and desk-based editing/design
Schedule, Pay & Benefits:
Pay: $28.00 to $30.00/hour (based on experience)
Steady, full-time work (W-2 Employee)
Consistent schedule: 40 hours per week, Monday through Friday
Work location: Primarily based in Salem, NH, with 1–2 days/week in Nashua, NH, plus local travel to jobsites for content capture.
Health Insurance with employer contribution
Dental & other supplemental insurance options
401(k) with 50% company match (up to 5% of pay)
Profit-sharing Program
Paid Time Off + Paid Holidays

PTO begins at 1 week in the first year, with increases over timeAs a growing small business, our benefits are structured to support long-term team members and sustainable growthEducational opportunities & ongoing training
Hands-on experience across multiple brands and industries (design/build, retail, home services, and more)
Opportunity to make a real impact - your work is seen, used, and valued across the organization
Creative ownership and autonomy within a collaborative team environment
Family-first culture and true work/life balance
Supportive, team-oriented culture that celebrates wins and respects work/life balance
Blackdog Builders, Inc. is an Equal Opportunity Employer. We do not discriminate based on age, sex, gender identity, sexual orientation, race, color, national origin, religion, disability, genetic information, military status, marital status, or any other status protected by law. We provide reasonable accommodations to qualified individuals with disabilities and for sincerely held religious beliefs. Please let us know if you need accommodation during the hiring process.
Employment with Blackdog Builders, Inc. is at-will. Any offer of employment may be contingent on a background check conducted after a conditional offer and in compliance with applicable laws. Driving records checks may be required for roles involving company/insured driving.
Compensation details: 28-30 Hourly Wage
PI80a2fe951866-37156-31616400