Web Designer

Ignitium is a data-driven account-based marketing solutions provider that helps B2B organizations identify and close more opportunities by integrating best-of-breed technologies within the ABM ecosystem and orchestrating personalized, multi-channel, multi-touch campaigns at scale. We partner with leading revenue teams at companies to provide the technology, data, and expertise that produce exceptional results. As a company, we’re as committed to growing careers as we are to building a world-class solutions provider.

Ignitium’s North Star

Mission: Orchestrate Account-Based Experiences that drive revenue for high-growth companies. Vision: Transform the enterprise B2B buying experience. Values: Integrity, Trust, Collaboration, Excellence, Agility, Generosity

Position Summary

As a Web Designer on the Brand and Client Experience team, you will design and build high-converting landing pages and digital experiences for our clients and for Ignitium itself. You live at the intersection of design and code: comfortable in HTML, CSS, and JavaScript; fluent in UI/UX principles; and excited to learn modern marketing platforms like Webflow and Folloze. You move fast, you ship, and you are eager to fold AI into your daily workflow to design more, iterate faster, and produce better creative.

Your work will span landing pages, microsites, website layouts, paid social and banner ads, infographics, web graphics, and interface elements. Every deliverable will be visually sharp, on-brand, performance-minded, and built to convert.

Essential Functions

To perform this job successfully, an individual must be able to satisfactorily perform each of the essential responsibilities listed below:

Conversion-Driven Landing Pages: Design and build landing pages that are optimized for engagement and conversion, balancing strong visual hierarchy, compelling copy support, and clean technical implementation.Hands-On Build: Code production-ready HTML, CSS, and JavaScript. Implement designs in landing page and CMS platforms (Unbounce, Webflow, Folloze), including custom code, animation, and tracking.UI/UX Design: Apply user experience and interface design principles so pages are accessible, intuitive, and friction-free across devices.AI-Powered Workflow: Actively integrate AI tools into the creative process — ideation, copy variants, asset generation, code assistance, QA — to move faster and produce more without sacrificing quality.Brand Consistency: Ensure every project adheres to the client’s (or Ignitium’s) brand guidelines, communicates their value proposition clearly, and maintains visual coherence across touchpoints.Collaborative Design Development: Partner closely with strategists, creatives, project maangers, and client stakeholders to translate marketing objectives into creative that performs.Narrative Visualization: Turn complex B2B concepts into clear, visually compelling stories that capture and hold the attention of enterprise buyers.Receptive to Feedback: Incorporate constructive critique from clients and colleagues to sharpen design outputs through rapid iteration cycles.Trend & Tool Awareness: Stay current on emerging design trends, AI creative tools, and martech platforms and tools. Bring new techniques into the team’s workflow when they create measurable lift.Strategic Design Thinking: Participate in brainstorms and program kickoffs, ensuring creative concepts ladder up to campaign goals and KPIs.Project Transparency: Keep project management tools (Asana, Ziflow, etc.) up to date so the team has full visibility into status, blockers, and timelines.Design Development Cycle: Drive projects from brief through concept, design, build, QA, and launch, securing the right approvals along the way.File Management: Maintain organized, well-named files in shared storage so assets are easy to find, reuse, and hand off.

Knowledge and Skills

To perform this job successfully, an individual must meet the minimum qualifications listed below. These qualifications are representative of the knowledge, skill, and ability required to perform this job.

Technical Proficiency: Strong working knowledge of HTML, CSS, and JavaScript. Comfortable writing custom code in landing page builders and CMS environments.UI/UX Experience: Demonstrated experience applying UI/UX best practices — information hierarchy, accessibility, responsive interaction patterns, and conversion-focused layout.Landing Page Craft: Genuine passion for designing and shipping landing pages that convert. Understands how design choices map to engagement and pipeline outcomes.Responsive Design: Builds experiences that look and perform well across desktop, tablet, and mobile.SEO/AEO Fundamentals: Working understanding of on-page SEO/AEO principles so designs and builds support search performance.Cross-Browser Development: Experience producing experiences that hold up across modern browsers.Accessibility Standards: Knowledge of WCAG and broader web accessibility best practices.Creative Competence and Design Foundations: Demonstrable creativity, versatility, and originality. Strong grasp of typography, layout, and color theory.AI Workflow Mindset: Genuine excitement about using AI tools to accelerate the creative and build process — and a desire to help define how the team uses them.Tenacity: A finisher. Comfortable owning a deliverable end-to-end, pushing through ambiguity, and getting work over the line.Pace: Thrives in a fast-paced, high-production, deadline-driven environment with multiple concurrent projects.Feedback Implementation: Applies feedback constructively to evolve work toward stronger outcomes.Communication Skills: Articulates design rationale clearly. Strong interpersonal and written communication.Project Management: Manages multiple projects concurrently and meets tight deadlines without dropping quality.Technical Translation: Translates technical and strategic input into effective visual and interactive communication.

Preferred Skills

Experience or willingness to learn WebflowExperience or willingness to learn FollozeExperience with Unbounce or similar landing page buildersExperience with ABM/ABX campaigns or B2B marketingFamiliarity with FigmaFamiliarity with Asana (project management) and Ziflow (online proofing)Hands-on experience with AI tools for design, copy, code, or asset generation (e.g., generative image tools, AI copilots, automated QA)

Education and Experience

Educational Background: AA / BA / BS in Web Design, Graphic Design, or a related field — or demonstrable equivalent work experience.Experience: 1+ year of proven web design experience desired, preferably in a B2B or marketing agency setting.Portfolio: A comprehensive portfolio showcasing landing pages and web design projects, highlighting layout, typography, responsive design, and conversion-driven thinking.Collaborative Projects: A track record of working with developers, content creators, strategists, and other stakeholders through the web development process.

Physical Requirements

Essential functions require sufficient physical ability to stand or sit for prolonged periods of time and operate office equipment requiring repetitive hand movement and fine motor coordination including use of a computer keyboard.