Web Designer

Overview

Based on the context of your hiring needs in Pensacola, FL, here is a tailored job description for a Web Designer focused specifically on revamping and modernizing an existing website.

Since you are looking to hire quickly (3–7 days), this draft emphasizes "refresh" skills and immediate impact.

Job Title: Web Designer (Website Revamp Specialist)Overview

We are looking for a creative and technical Web Designer to lead the complete overhaul of our current digital presence. Our goal is to transform our existing website into a modern, high-performing platform that aligns with our current brand identity. You will be responsible for evaluating our existing site, identifying pain points in the user journey, and implementing a fresh, responsive design that prioritizes both aesthetics and conversion.

Key Responsibilities for the Revamp

Audit & Strategy: Conduct a comprehensive audit of the current website to identify outdated design elements, broken links, and UX bottlenecks.
UI/UX Redesign: Create modern wireframes and high-fidelity prototypes that simplify navigation and improve the overall user flow.
Visual Identity Refresh: Update the site’s visual language, including typography, color palettes, and imagery, ensuring consistency across all pages.
Performance Optimization: Improve page load speeds and overall site performance during the transition to the new design.
Responsive Implementation: Ensure the revamped site is fully optimized for mobile, tablet, and desktop environments.
Content Migration: Oversee the seamless migration of existing content and SEO metadata to the new design to ensure no loss in search rankings.
Accessibility Compliance: Update the site to meet WCAG standards, ensuring an inclusive experience for all users.

Required Skills & Qualifications

Proven Portfolio: Demonstrated experience specifically in website redesigns or revamps (please provide "before and after" examples if possible).
Design Tools: Mastery of Figma, Adobe XD, or Sketch for prototyping; Adobe Creative Suite for asset creation.
Frontend Knowledge: Strong understanding of HTML5, CSS3 (Sass/Less), and JavaScript to collaborate effectively with developers.
CMS Expertise: Proficiency in managing and customizing themes within WordPress, Webflow, or Shopboard.
SEO & Analytics: Ability to implement SEO best practices and utilize Google Analytics to track the success of the new design.
Problem Solving: A "user-first" mindset with the ability to turn complex data into simple, beautiful interfaces.

Bonus Points

Experience with motion graphics or micro-interactions (Lottie, After Effects).
Knowledge of A/B testing methodologies.
Familiarity with Pensacola’s local market trends and audience demographics.

Note: As this is an urgent hire, we are looking for a candidate who can hit the ground running and manage the project lifecycle from discovery to launch.

Pay: From $15.00 per hour

Benefits:

Flexible schedule

Work Location: Hybrid remote in Pensacola, FL 32503