Email Marketing and Retention Manager

We’re Totallee and we build e-commerce brands. We were named California’s 143rd fastest growing company by Inc 5000. Fleur & Bee offers natural skincare products. Both brands donate 1% of sales to charity and we’re committed to becoming a carbon-neutral company by the end of 2021. Qualifications and Skills: At least 5 years of email marketing experience for DTC brands or at an agency Experience with Klaviyo (creating campaigns, flows, segmentation, A/B testing) Skilled graphic design and experience with Photoshop (you’ll be designing emails) Strong copywriting skills (you’ll be writing emails) Basic coding understanding of HTML/CSS (you’ll be implementing live-text emails) Organized, data-driven, and detail-oriented Team player Self-starter interested in learning and growing Responsibilities: Improve the performance of our existing email flows, primarily via segmentation Focus on creating long-term value and increasing LTV Create campaign based emails Improve email quality that results in higher $ per email recipient Maintain a growing email list for 2 brands Improve email capture and follow-ups Build out the email flow for a new loyalty program Build out the email flow for a new skincare consultation service Build out the email flow for a new subscription service Implement SMS marketing Work with our Head of Paid Advertising to integrate email marketing and paid ads (shared audiences) Occasionally use email marketing to drive off-site sales (retail) Develop new strategies and tactics for driving customer relationships, retention, and lifetime value Collaborate with the whole marketing team to develop new growth and retention projects Bonus Points: Understanding of paid marketing Understanding of technical SEO Compensation and Benefits: Base Salary: $70,000/yr Performance bonus: up to $20,000 Participate in company-wide bonus pool Health insurance 100% paid by company Generous paid vacation, paid sick days, and paid parental leave Commission on every sale (after 1 year) Opportunity for growth and advancement Be part of an awesome, welcoming, and supportive team Work Schedule: Full-time from company’s office (this is not a remote position) How to Apply: Include a resume Include an email you’ve created that you want to potentially review during the interview process Answer the following questions: 1) What is your most valuable skill set?