Jan. 10, 2019

Senior Marketing Specialist

Confidential New Haven, Connecticut

The Senior Marketing Specialist (SMS) manages and oversees all digital advertising campaigns of the company's insurance products with lead generation and sales being the primary goal. Google Ads - This will involve devising cost effective strategies to acquire new customers through pay-per-click advertising using Google platforms. From a Data Analysis perspective, the SMS analyzes performance metrics to identify optimization opportunities across all digital advertising campaigns. This may include monthly and weekly reports with insights into performance data from advertising campaigns, building digital dashboards that track KPIs in real time, using Salesforce data and Microsoft Excel to perform sales analysis and building ...

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